About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data ...

April 22 (Reuters) - SiriusXM has struck a deal with Alphabet's YouTube to become its exclusive audio advertising sales ...

Selective focus of mouth of young smiling women recording podcast and doing live streaming using microphone and headphones in recording studio For years, podcasting sat on the sidelines of media ...

I listen to a fair number of podcasts and skip all the ads every time. I feel bad about it, seeing as how I live and work in advertising. I know that when given the chance to skip commercials on TV, ...

Seeking creators for a series of short, conversational, comedic and Informative podcast-style ads to be used on social media platforms like Instagram, TikTok, and Facebook, as well as on YouTube ...