Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long before that because Google never considers them eligible in the first place. This is ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced. This should result in better local responses from OpenAI's ...

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is ...