Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

Knowing that the hospitality sector is an extremely competitive sector, the hospitality group understands that it is important to track where its digital marketing spend is going and whether it’s ...

Two new goal types allow you to measure user engagement and branding success on your website with the option to set thresholds for time on site and pages per visit. Furthermore, you can now define up ...

Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...