Adobe will acquire the video demand-side platform TubeMogul for $540 million in debt and cash, the companies said Thursday. [Here’s the deal release.] The deal gives Adobe a sophisticated DSP ...
Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to ...
Adobe Systems Incorporated ADBE announced Thursday it has agreed to acquire TubeMogul Inc TUBE in a deal which values the company at $14 per share. TubeMogul provides a single platform that allows ...
Adobe furthered its drive into video advertising today with the announcement that it's buying video advertising demand-side platform (DSP) TubeMogul for $540 million. Adobe will pick up all ...
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